As founder of OneFire and co-founder of Startup Peoria (now Startup GP), Jake Hamann has some serious bona fides when it comes to entrepreneurship. He’s also a serious Jeep guy. His latest project brings the two worlds together—fusing his role as serial entrepreneur with that of specialty vehicle enthusiast.

It all started in the fall of 2016 when Hamann picked up a custom Jeep from a specialty dealership. Having modified the vehicle to taste, he requested a build list of its components and accessories. “Much to my surprise, the ‘list’ came back as a simple copy-and-paste from the dealership website,” he explains, “missing all of the factory specs, along with several of the modifications, such as gear ratio, axles, engine output, etc.”

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